6 Secrets to Gift Card Success

With partial ownership of the program, franchisees see how they benefit from a program that the corporate entity wants to implement. The benefits can include increased sales since the franchise owner is typically more engaged and can provide key input into program design. It's also common to see increased engagement when the revenue from float and breakage (i.e., when cards are never redeemed) is shared with the franchise owner, which creates an additional financial incentive to sell more gift cards.