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A cost-centric approach is commonly seen across all market sizes and verticals, predominantly in the small and midmarket space for grocery and petroleum establishments.
Approach No. 5: Innovation-Centric Program Structure
This management structure, seen in any industry vertical for small and midmarket merchants, is used by companies that seek to be market leaders by offering innovative products. Joint program ownership is established between the marketing and product teams. The GCPO typically reports to the director or vice president of each of these departments, and he or she consults with managers from the IT and finance units.
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Michael Hursta
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