6 Secrets to Gift Card Success

There are many important factors that determine the success of a gift card program, but perhaps the most critical of all is management structure. Over the course of working with thousands of companies to set up and operate prepaid card programs over the past 17 years, First Data has observed how merchants organize the essential role of program management, including which individual or group "owns" the program; to whom this person or group reports; and the owner's relationships to the company's business units and functional areas.