6 Quick Ways to Confront the Sustainability Challenge

By Joe Muehlbach

5. Promote recycling. The greatest impact of a paper product’s life cycle is its end state. After consumption, is the catalog landfilled or recycled? Take part in promotional campaigns to help increase recovery rates and score points with consumers and environmentalists alike.

This can range from a short message asking consumers to recycle, to full-page public service announcements in your catalog.