Special Report: Sustainability & the Environment

3. Co-mail. If you don’t co-mail by now, you certainly should. It reduces fuel consumption and emissions by combining two or more catalog titles into a single mailstream. Of course, co-mailing has the added benefit of reducing your postal costs.

4. Certify your paper choice. Third-party certifications such as the Forest Stewardship Council, Canadian Standards Association, Sustainable Forestry Initiative and the Pan European Forest Council let recipients know that the paper they use was made with wood pulp from healthy, well-managed forests. Avoid commitments to a single certification as it can significantly limit your paper sourcing options.