Special Report: Sustainability & the Environment

2. Move with customers who move. According to the U.S. Census Bureau, about 14 percent of the population changed addresses last year. Nearly 33 percent of these people didn’t report their new addresses to the U.S. Postal Service, which compiles the National Change of Address (NCOALink) file. Seek out advanced mailing list services. They improve accuracy while letting you mine the lists for cost-effective ways to target audiences with custom-
tailored messages. The better the mailing list, the less energy, paper, ink and fuel are wasted delivering mail to people who’ve moved.