E-Commerce Insights: AJAX - Hero of E-Commerce?
6 questions every cataloger should ask about the scorching-hot technology powering Web 2.0
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6. How vital should AJAX be to my 2008 plans?
For most catalogers, AJAX falls far down on the priority list. For example, you’ll get greater return from applying resources to the three pillars of search: site, natural and paid.
In 2008, treat AJAX as a spice, not as food. We’re still some years away from the average catalog site providing a full AJAX shopping experience — but that’ll come.
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Alan Rimm-kaufman
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