6 Online Retail Trends

By Melissa Campanelli

nearly 80 percent of retailers offered free shipping with conditions at some point during the 2009 holiday season;
more than half also planned to offer free shipping without conditions; and
one-third of holiday shoppers said they planned to spend more online during the ‘09 holiday season because of free shipping specifically.

6. Online privacy. Because of the importance of privacy to web-only and cross-channel retailers, Shop.org is monitoring this subject very closely, Silverman said. Jon Liebowitz, for example, the new chairman of the Federal Trade Commission , "has been very clear that he believes the current system of opt-out is broken and would like to see it fixed," Silverman said. Shop.org is also tracking the privacy bill introduced in May by Rep. Boucher, and the following two bill proposals:

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Companies:
Amazon.com

People:
Scott Silverman

Places:
U.S.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.