6 Online Retail Trends

The mobile web, however, may be the one big idea that will unify and break down the silos. "All the functionality for online retail is being taken into the store by consumers on their smartphones," Silverman said. "They can compare prices, look up ratings and reviews … all while shopping in stores. Retailers who've been in denial of the impact the internet has on retail stores can't ignore it anymore. Consumers are clearly using the web in stores."