6 Last-Minute Tips for Your Holiday Email Program

5. View your email list as an asset that's useful beyond email. Email addresses can be used for more than just email, as they're a form of online identity and may be used to target your customers on other sites, including Facebook and other social networks.

This means that in addition to your traditional outbound email campaigns, you can proactively drive both reach and frequency by extending the conversation via a display campaign on a site you might expect your customers to frequent. One of the easiest ways to implement this is by setting up display retargeting as part of your outbound email program.