6 Last-Minute Tips for Your Holiday Email Program

4. Use website analytics data and search terms to make decisions about your email content. Promote things that people are using or buying. Using top search terms can help you improve subject lines. Look at your top-selling products and must-have items and promote those in your emails as anchor products. There will always be a conflict between internal buyers and the email team, but if your incentive is based on revenue, sell things that people are buying — not what was overbought. If you need to, create a separate email to promote overstocked items.