6 Last-Minute Tips for Your Holiday Email Program

You only have a short while until sites and technology are in lockdown and you won't be able to make changes. Buy something. Get the order confirmation email. Check the shipping notice. Do a password reset. Check the speed of a welcome email. For that matter, check the full welcome stream. Is it on brand? What's the offer? And of course, make sure you have web analytics tracking your emails. I'm always surprised how few transactional emails have tracking in them. This is legitimate email program revenue that should count. A little tip: People who reset their passwords are trying to do something — usually buy something!