6 Last-Minute Tips for Your Holiday Email Program

3. Experience what the customer experiences. Lots of times we're so busy in our day-to-day projects that we don't stop to understand the customer experience and how they interact with email. Since the holidays are a heavy activity season, it's important to understand how customers interact with email in order to identify small incremental changes that can be made in advance of the holidays. Go through the sign-up process in-store and on your website. Understand what the customer experiences.