6 Last-Minute Tips for Your Holiday Email Program

2. Get your segments set up by activity level. While you still have some time, and before the pressure to mail your entire list every day is fully upon you, segment your lists so you know what you have to work with. Segment your lists into groups based on email engagement (i.e., last open or click). Some call them hot, warm or cold segments, others call them engaged, disengaged or unengaged. Regardless of what you call them, the point is that you segment your list based on the last time they engaged with your email.