6 Last-Minute Tips for Your Holiday Email Program

1. Get rid of text versions of your email campaigns. They're not worth the time to create or review. If someone feels terribly strongly about them, just create a generic one that can be used for all emails, but even that isn't worth the effort. If you need proof, just run a report on how many clicks you get from text-only emails. Use the time saved to work on the below steps.