6 Last-Minute Tips for Your Holiday Email Program

The holidays are exciting and stressful times. Your plans are ready. You're set. However, there's more you can do to get prepared. Use these tips to free up some time, get through some bumps, acquire more email addresses, and create additional reach and frequency.

Jose Cebrian is the vice president and general manager of email and mobile messaging for Merkle, a customer relationship marketing agency that specializes in data-based marketing solutions.