6 Last-Minute Tips for Your Holiday Email Program

6. Use holiday site traffic increases to benefit your email program. Make sure you have an email address sign-up button prominently on your site. Be ready to capitalize on increased site traffic for getting permissions for email and SMS. Most online retailers have their email signup below the fold on the homepage, if at all. It's still rare to see a SMS signup. Of course, it's better to use homepage real estate to drive a purchase, but if 90 percent of people come to your site and don't buy, get them to sign up for something that's addressable and of value.