6 Last-Minute Tips for Your Holiday Email Program

Why do this? Well, if you mail 100 people, you might have 20 people open and only three click through. Retargeting is a way to connect with those 17 people with your messages as they browse.

Connecting your email program with your display advertising initiatives is a great way to extend reach and increase engagement. I do, however, highly recommend connecting with your legal and/or privacy team prior to launching display retargeting to ensure this tactic falls within both corporate policy as well your customer-facing privacy policy. One key element is to understand under what permission standard the email address was collected and how that aligns with using it in another channel to communicate with your customer.