6 Keys to B-to-B Database Growth for 2009-10

You can append online and offline data to new customers, one-time buyers, average customers and older customers to assess their potential spend. Then, based on this potential, test the channel and corresponding investment that match that potential. That results in increased ROI. Best of all, by testing now, you hopefully can uncover the information you need to roll out when the economy improves and more marketing funds become available.