6 Keys to B-to-B Database Growth for 2009-10

This trend is illustrated by the fact that average order value is up. Orders per contact have increased, and dollars per contact also were up from 2007 to 2008, some as much as 8 percent. And all this happened in the midst of one of the most difficult economic situations many of us have ever seen. There's room for improvement, however. According to the study, some B-to-B multichannel marketers are retaining as few as 10 percent of their customers. Think of the impact of dramatically increasing that number.