6 Keys to B-to-B Database Growth for 2009-10

Abacus and Epsilon published a multichannel trend report that showed B-to-B housefiles dropped 9 percent in size from 2007 to 2008. Other B-to-B marketers apparently have begun to turn to their customer databases to remedy this problem. They’re reaching out to their customer files to reactivate old customers, retain good customers and convince so-so customers to buy more.