Production: Think Bigger and Better
6 factors to focus on when tightening production budgets this year
4. Slim jims are still worth considering. The dark cloud surrounding slim-jim-size catalogs, which can be mailed and processed more economically as letter-size mail, seems to be dissipating. This shape could be an effective option for your marketing considerations.
The downside is the possibility for three bigger tabs (as opposed to two in the past). The upside is postal savings of 20 percent-plus. Although some lettershops will experience trouble with the additional tabbing requirements, catalog printers can accommodate this change.
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