Production: Think Bigger and Better

In the past, your options were to co-bind in-line (catalogs paired with similar-sized mailing partners, with participation limits due to bindery pockets) or to co-mail, which could generate larger mailing pools with greater savings.

Co-mailing did provide an additional offline manufacturing step. The latest hybrid co-mailing solutions, however, combine the two established technologies into one package by offering multiple trim formats in-line. Printers continue to offer catalogers more opportunities to reduce their postage costs from 3 cents to 5 cents per piece.