Production: Think Bigger and Better

If you’ve developed true partners in the past, test the “thick and thin” of the relationship. Remind them of your loyalty. Don’t be afraid to find new resources. Within the last two months, we’ve recognized savings of up to 20 percent in paper and printing just through competitive negotiations.

6. Co-mailing. Catalog Success Strategy columnist Stephen R. Lett and others have touted this practice extensively for the past year-plus. It’s obviously nothing new, but co-mailing offers only get better as we head into the heart of the recession.