6 E-Commerce Security Pointers for Marketers and Consumers Alike

Online businesses must understand the kind of security measures and warning signs consumers increasingly look for on the web today. Here are six tips to help you see things through their eyes and plan your own security strategy accordingly:

1. Visual cues. Consumers need to protect themselves from “phishing sites,” phony websites set up by criminals to steal personal information. Simple visual cues can demonstrate that your site is safe and open for business. Consider, for example, the “http” in the URL address or the green address bar in the web browser.