Editor's Note: 6 Cross-Channel Retail Trends to Watch in 2013
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6. The rise of content marketing. To stay ahead of competitors and build a strong digital marketing strategy, content marketing — i.e., creating information, tips and stories, then sharing that content to attract prospects and engage them in conversation — will be critical to retailers’ success in 2013.
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- Companies:
- Wal-Mart
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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