Editor's Note: 6 Cross-Channel Retail Trends to Watch in 2013
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5. A renewed interest in customer loyalty programs. Sure, customer loyalty has always been an important success metric for retailers, but with the introduction over the last few years of daily deals as a major marketing innovation for retailers, it's become all acquisition marketing, all the time. As popular as these daily-deal programs have become, retailers still aren't seeing long-term benefits from them. As a result, 2013 will likely see a shift towards a more sustainable customer acquisition strategy that yields long-term benefits. To put it simply, most retailers will be attracted to a completely different strategy for expanding their customer base, namely a new generation of customer loyalty and retention programs.
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- Companies:
- Wal-Mart
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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