Editor's Note: 6 Cross-Channel Retail Trends to Watch in 2013
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3. Social media will still be a player. We've all heard it over and over again this year: social media isn't bringing a worthwhile return on investment, so retailers may scrap it as part of their marketing plans. Don't be fooled by its critics, social media isn't going anywhere — at least for the foreseeable future. If anything, retailers are just beginning to fully understand that while social media may not offer the traditional ROI that other types of marketing vehicles do, there's still positive branding power in it.
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- Companies:
- Wal-Mart
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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