Editor's Note: 6 Cross-Channel Retail Trends to Watch in 2013
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2. A proliferation of easy payment options. As consumers continue to make more purchases via their smartphones (see prediction No. 1), they'll demand that retailers enable a variety of payment methods on their e-commerce sites and mobile applications. Consumers may also demand the option of paying cash for their online purchases. After all, Wal-Mart added cash as a payment option for Walmart.com shoppers earlier this year. Customers bring their order confirmation email to their local Wal-Mart store within 48 hours of purchase and they can pay with cash.
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- Companies:
- Wal-Mart
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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