Editor's Note: 6 Cross-Channel Retail Trends to Watch in 2013
While you're likely in the middle of the busy holiday season right now, 2013 is just around the corner. As you begin to look forward to the new year, here's a list of predictions I've put together for what cross-channel retailers can expect come 2013:
1. The year of mobile … really. According to Gartner Research, mobile phones will overtake PCs as the most common web access device worldwide in 2013. What does this mean for retailers? If you haven't already, jump on the mobile integration bandwagon. Next year, consumers will expect that the retailers they choose to shop from will not only have a mobile application, but a mobile-optimized website as well that can be viewed on both smartphones and tablets. Consumers are also going to expect that retailers will enable location services on their mobile-optimized sites.
- Companies:
- Wal-Mart