Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
5. Coordinate internal integration matters.
Appoint an employee to be responsible for multichannel results communication. This employee should be able to illustrate the unique activities that drive ROI across all channels, while teaching company leaders how to balance the conflicting initiatives that drive results in channels.
Kevin Hillstrom, MineThatData
“Gauging ROI on Retail Email Marketing: A Complex Puzzle,” Aug. 24, AllAboutROIMag.com columns
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 AllNext »
Related Content
Comments
