Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
49. Make it a package deal.
Bundle items together, and let customers know they’re less expensive as a package than they ordinarily would be when sold separately. But don’t try to make it look as if you’re a low-cost leader, because you can’t be unless you’re Wal-Mart.
Paul Miller, All About ROI
Editor’s Take column, “Let’s All Survive, Then Thrive,” April, Catalog Success
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