Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
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48. Know what makes customers’ hearts beat.
“When analyzing product performance levels, I refer to a balanced view of traditional catalog metrics, matchbacks and sales across channels. As customers become more channel agnostic, knowing what makes their heart beat and multiple left-brain metrics provide direction for our merchandising decisions.”
Chris Tso, Musician’s Friend
“Juggling Stats?” April, Catalog Success
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