50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

Merchandising

47. Communicate among departments.
Work to align your merchandise planning process with marketing planning and campaigns. Include merchandise planning for print offers, features on your website’s homepage and email campaigns. The more you align these internal functions, the greater chance you’ll have to maximize demand and fulfillment by delivering the best product at the best price.
Ray Goodman, Direct Tech
Inventory Management column, “The New Math,” August, All About ROI