Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
Customer Service
43. Keep the customer satisfied.
Marco Promotional Products sends an email survey after every order. The return email on the automated survey comes directly from CEO Dick Nelson, and 30 percent of Marco’s customers respond to it. Managers and team leaders go through customer satisfaction reports daily, sifting through every customer comment. If something’s wrong, they make it right.
JoAnna Brandi, consultant
“Mind the Gap,” October, All About ROI
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