50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

B-to-B

40. Follow the fiscal calendar.
Just prior to the end of the fiscal year is prime selling time for B-to-B marketers, as institutions must use all of their budgets or risk losing funding in subsequent years.
John F. Hood, MCH
“4 Tips to Help B-to-B Marketers Capitalize on the American Recovery and Reinvestment Act,” July 7, The ROI Report