50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

39. Capture social media for database marketing.
Store the date of the last social media activity in your database. It’s not difficult to create database fields that list the most recent date of a visit from Twitter, Facebook or any other social media website. This information can and should be used in future marketing campaigns.
Kevin Hillstrom, MineThatData
“Explore Social Media’s Link to Database Marketing,” July 6, AllAboutROIMag.com columns