50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

38. Sharpen your segmentation strategy.
Best segmentation practices start with needs/motivations, then overlay lifetime value, segment by where customers are in their life cycles and model based on RFM.
Paul Becker, marketing consultant
“From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth, Part 2,” Aug. 4, The ROI Report