50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

Postal Matters

34. Test personalized URLs (PURLs) and mobile keywords on mailings, ads and inserts.
Engage with customers through all available channels for the sole purpose of broadening the means of communication. Further develop your digital relationship with consumers by using PURLs, or test mobile marketing using mobile keywords on all printed pieces. Consumer response is traceable; once consumers have responded, you’ve established a new ability to communicate digitally.
Neil O’Keefe, Direct Marketing Association
“5 Tips to Minimize the Impact of USPS Rate Increases,” March 24, Catalog Success: Tactics & Tips