50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

26. Build a ‘social corner.’
Create a social area of your site with engaging content focused on lifestyle vs. products specifically to help deepen loyalty, increase referrals and drive sales.
Aaron Strout, Powered
“Get Real Social Media ROI,” Aug. 18, The ROI Report

27. Create a social media database.
Every time a Twitter user has something to say about your brand — positive or negative — enter the information into your social media database. If the user retweets one of your articles, capture the user name, date it happened and action (retweet). Did the user link to one of your web pages? Capture that information with the link.
Kevin Hillstrom, MineThatData
“Build and Reap the Benefits of Social Media Databases,” July 20, AllAboutROIMag.com column