50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

25. Who better than college kids?
Use college interns who are active with social networks to effectively keep up with all Twitter and Facebook activities. College kids seemingly spend a quarter of their lives on these sites, and are perfectly happy with this because they can add the experience to their resumes. After a little training on how to put on the best face for the company, let them do their thing all day long on these networks — and at such a low cost. A win-win for sure.
Paul Miller, All About ROI
“Robust Conference Bucks Downward Trend,” June 23, The ROI Report