Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
20. Be nimble with paid search.
Don’t leave your paid search campaigns at default so you’re able to react when something changes in your ecosystem that affects your keywords (e.g., out of stocks).
Kevin Lee, Didit
“Myriad Ways to Drive ROI via Paid Search,” May 19, Catalog Success: Tactics & Tips
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