Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
19. Focus on ROI and sales.
Focus equally on return on advertising spending and overall sales results. Challenge whoever does your paid search to increase sales and spend by at least 20 percent.
Larry Kavanagh, DMinSite
On the Web column, “7 Ways to Find New Customers Online,” February, Catalog Success
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