5 Ways to Use Targeted Email Remarketing Campaigns to Drive Holiday Sales

How successful will your brand's Black Friday/Cyber Monday email campaigns be? The answer: only as successful as you make them. Going with a "batch and blast" approach can result in leaving 7 percent to 15 percent of holiday dollars on the table. Honor your subscribers' experiences on your website, act on their interests, and engage them with relevant content and offers. Not only will you bolster your email-driven sales by up to an additional 30 percent, you'll grow a customer base that will stick with you long after the holidays are over. That's the best present of all.