5 Ways to Use Targeted Email Remarketing Campaigns to Drive Holiday Sales

5. Pinpoint "premium" nonpurchasing visitors. Retailers need to remember that a large volume of their website traffic comes with a price tag. If you paid for a visit that doesn't convert (e.g., banner ads or paid search), there's an added importance in recovering transactions from that source. Try adjusting the initial timing of the email, modifying drip cadence or changing the messaging for these "premium abandoners." These tactics can increase gross return on advertising spend.