5 Ways to Use Targeted Email Remarketing Campaigns to Drive Holiday Sales

3. Cast a wider net. Capture and remarket to email addresses in both real time and those identified via your email service provider. As much as 60 percent of your revenue recovery opportunities may be missed without using both methods.

4. Mop it up. Consumers who engage with your Black Friday marketing efforts are valuable, so don't just let them go! Follow up with them! Woodworking supply retailer Woodcraft ran a mop-up program for consumers who engaged with its Cyber Week marketing efforts. A "last chance to save" email was sent out to these subscribers, garnering a 20 percent clickthrough rate. This mop-up campaign also achieved a conversion rate nearly seven times higher than a secondary test list of Cyber Week purchasers from the year before.