5 Ways to Use Targeted Email Remarketing Campaigns to Drive Holiday Sales

2. Engage noncarting visitors too. Just because a visitor didn't add something to their cart doesn't mean they aren't a potential buyer. During Footwear etc.'s 2011 Black Friday campaign, it ran a collection of remarketing programs based on categories consumers browsed while on its website. This resulted in an open rate three times that of its normal marketing campaigns. Clickthrough rates were also impressive at 10 times the regular rate. Conversion was three times higher as well, which generated a lot of revenue for the company.