5 Ways to Use Targeted Email Remarketing Campaigns to Drive Holiday Sales

1. Figure out why people are abandoning. Get to know your shoppers and you'll find out that they're not following through with a purchase for a reason. Maybe it was an issue with their payment method of choice, maybe high shipping costs deterred them from buying. Last year payment method abandonment was tracked at around 18 percent across many key industries. Finding out why abandonment is occurring will play a big role in figuring out the best way to re-engage.