5 Ways to Use Targeted Email Remarketing Campaigns to Drive Holiday Sales

So, how can you drive more revenue through email in a more effective way? Retailers can add incredible relevance and revenue by incorporating more behavioral/targeted marketing into their Black Friday/Cyber Monday campaigns. Doing so will also minimize subscriber fatigue, unsubscribes and complaint rates. Below are five tips you should use to get the most out of your holiday campaigns while also building a list of loyal brand followers: