Mobile Security: 5 Ways Retailers Can Protect Mobile Transactions From Fraud

Consumers continue to believe that their mobile devices are safer than desktops or laptops, and are therefore more likely to click on malicious mobile links. Even more disheartening is the fact that mobile device manufacturers (e.g., Apple) make it difficult for retailers to use cookies and geo-locational data to keep mobile transactions safe. If retailers aren't able to effectively combat cybercrime on mobile devices, consumers will be less likely to leverage mobile shopping opportunities or engage in anytime, anywhere connections with their favorite retail brands.